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Marketing Manager (France & BeLux) - Paris Based
Apply now Job no: 17102018CM2
Work type: Full Time
Categories: Sales and Marketing
Working at M&GPrudential as a Marketing Manager for the France and BeLux regions means becoming part of a brand with a global reputation and an exciting vision: to become the best loved and most successful savings & investments business.
The forthcoming planned de-merger of M&G Prudential from the Prudential Group PLC provides a terrific opportunity to create a truly international and integrated savings and investments firm. A firm built on a rich and long history and with a commitment to an innovative future centred on the needs of customers and clients. There is a genuine opportunity to drive competitive advantage with value creation through the formation of this new organisation. If you’re inspired to join us, and have the necessary qualities, then this could be the opportunity you’ve been looking for.
You will be responsible for Responsible for the development and delivery of the Institutional and Wholesale marketing strategy for the M&G France & BeLux business. The role will support all asset classes including Fixed Income, Equities, Real Estate and Multi Asset.
• Develop and implement a measurable marketing strategy to reach both wholesale and institutional clients and prospects.
• Plan, manage and deliver fully integrated marketing campaigns, using offline and online media and in line with the strategic objectives of the business. • Develop the company’s brand and positioning in France & BeLux. • Build a strong partnership with the sales teams to establish joint priorities and gain alignment on strategic plans. • Establish and execute marketing packages with strategic partners. • Provide clear direction and leadership to people under management. Support and encourage their development. • Develop and maintain marketing literature and country websites, ensuring their content is accurate, up to date and relevant to the target audience. • Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA and local regulators. • Business approver responsibility for marketing material. • Manage and build strong relationships with internal departments, key clients and external agencies on an ongoing basis. • Oversee and review all processes and procedures to ensure quality output of all materials, campaigns, programmes and quality brand representation across all elements of the marketing mix and in relevant languages including English, French and Dutch. • Responsible for budget planning, allocation and day-to-day management for all channel activities. Knowledge and Experience
• French speaking with strong English language skills. Dutch language is an advantage.
• Strong Industry (Asset Management) and Marketing experience – regulatory knowledge and experience of the compliance approval process are essential. • Experience of marketing to different audience types, notably wholesale and institutional and the differing approaches required to reach those audiences. • Strong understanding of markets, investment products and the investment industry in general. • Experience of working with multiple departments to develop customer/marketing literature and regulatory communications. • Proven experience of managing budgets. • Proficient in the MS Office suite (Outlook, Word, Excel, PowerPoint).
People who work at M&G Prudential agree that ours is a great place to work with a brilliant team spirit. It’s also an innovative, high-performing, commercial environment that’s totally focused on customers. As an M&G Prudential colleague you’ll get all the support you’d expect, including full training and professional development. You’ll receive a competitive salary and reward package. And in a fast-changing world, you’ll join an organisation that’s leading the way in helping customers achieve their long-term financial goals.
M&G Prudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple – to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.
We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.
Advertised: Central Europe Daylight Time 07 May 2019
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